Apple Leak Reveals Controversial iPhone Cancellation

By on Jan 31, 2018 in Mobility Strategy | 0 comments

You can’t keep Ming-Chi Kuo down. The famously accurate KGI Securities’ analyst has continued his January hot streak by revealing the head turning iPhone X cancellation may not be the only famous iPhone model

scraps this year… 

In a new report leaked to MacRumors, Kuo reveals Apple is set to scrap its popular (and most affordable) model: the iPhone SE. He cites a lack of resources behind the move as Apple has now shifted its manufacturing focus to releasing three flagship smartphones each year.

Apple iPhone X will not last long and now a second model is ending…

The strains of that endeavour have already been seen with the iPhone X launching several months late and initially in very limited quantities during the crucial Christmas shopping period. “[W]e think the firm will do all it can to avoid repeating the mistake of a shipment delay for the three new models,” Kuo explains.

In short: with its back to the wall Apple has decided it is the budget friendly ($349) iPhone which must go.

But perhaps the interesting aspect to this news is Kuo appears not to have made a connection between this potential cancellation and his own earlier report this week. In that he describes what appears to be a controversial new alternative to the iPhone SE.

Kuo says the new model will have an iPhone X-inspired design with a 6.1-inch display, but also a series of specification and feature compromises. These include an LCD display instead of OLED, a single rear camera instead of dual cameras, older battery technology instead of the advances which brought the iPhone X a more capacious L-shaped battery and no 3D Touch.

Yes, these are all feature limitations of the existing iPhone SE.

Apple iPhone 2018 expected range

The problem is this (for want of a better term) ‘iPhone X SE’ is likely to alienate iPhone SE fans on two fronts. Firstly the aforementioned size for those who prefer smaller phones, but secondly and more importantly Kuo states it is expected to cost $700-800 which is twice the price and potentially even more than the iPhone 8 ($699).

Of course getting such big calls right has been an Apple speciality for most of the last decade. Then again killing off its most budget friendly model in a year when new iPhones may top $1,400, is a particularly brave call to make…


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