Can Windows 10 Help Microsoft Sell Windows Phones?
It’s clear already that Windows 10 is incredibly popular among computer and tablet owners. But what’s unclear is whether the operating system’s success so far can translate into a revival of Microsoft’s Windows Phone mobile platform once the new software launches for mobile devices this fall.
Steve Lohr reports for The New York Times that 75 million users downloaded Windows 10 on their computers or tablets in the first month of its release. The adoption rate was the first point in a list tweeted by Yusuf Mehdi, Microsoft’s senior vice president for Windows. Mehdi also reported that the operating system has been downloaded in 192 countries, and 90,000 unique PC and tablet models have upgraded to Windows 10. Additionally, more than 122 years of gameplay have streamed from Microsoft’s Xbox One to Windows 10 devices, Cortana has told half a million jokes in response to the prompt, “Tell me a joke,” and the Windows Store for the operating system has logged six times more app downloads per device than Windows 8.
Lohr notes that the goal of making Windows 10 a free upgrade for users of Windows 7 and Windows 8 was to jumpstart “the old Microsoft magic of building a flywheel of rising numbers of users and developers around its operating system platform.” That’s becoming more difficult as users’ and developers’ interest has shifted to other platforms, most importantly Google’s Android and Apple’s iOS. But despite the auspicious adoption rates so far, Lohr points out that Microsoft still needs to contend with the challenge of not having a strong presence in the smartphone market.