Can Windows 10 Help Microsoft Sell Windows Phones?
Offering the software for free demonstrates that Microsoft is paying attention to the new economic realities of offering software to consumers. Quickly establishing an installed user base for Windows 10 is critical in attracting developers to the new operating system. As Emil Protalinski reports for VentureBeat, Windows 10 was built in a very different way than its predecessors, and it’s still being built. Windows 10 will be updated not only with fixes, but with new features in the coming months and years. In fact, Microsoft recently released a new Windows 10 preview build for PCs, asking users to test the latest bug fixes and features.
The continued development of Windows 10 for computers and tablets is happening in conjunction with Microsoft’s work on Windows 10 Mobile, which is expected to be released late this quarter. As users upgrade to Windows 10 on their computers and tablets, it seems likely that a good experience with the operating system will convince at least some of them to consider a Windows Phone when it comes time for a new smartphone. Using both a smartphone and a computer from the same manufacturer can yield some unexpected benefits. Owners of both an iPhone and a Mac, for example, can take advantage of Continuity, which enables them to seamlessly use Handoff, Phone Calling, Instant Hotspot, and SMS on your iPhone, iPad, and Mac.
However, many people have reservations about Windows 10 Mobile and its ability to sell Windows Phones. Jared Newman recently reported for PCWorld that Microsoft’s goal of upgrading all Windows 8 phones to Windows 10 looks out of reach, as many phones lack the necessary software updates. More than a third of modern Windows Phones in the U.S. aren’t eligible for the upgrade. While some flagship phones that aren’t currently expected to get the update could get Windows 10 Mobile in the future, users of many other phones may not be as lucky as they await the upgrade.